Most marketers and business owners already know that in order to increase traffic to your website you absolutely need SEO. It can even be said that SEO is the key factor in getting your site seen among others.
If your website and content, of course, are not optimized for both mobile and desktop users, believe it or not, your business might suffer.
What most people don’t know is that there are many numerous benefits besides increased traffic. Let’s take a look at some of them:
Organic search
Organic search is probably the most important thing when it comes to SEO. After all, what good is your site if it doesn’t have visitors and customers who don’t complete a conversion.
Everybody knows that Google owns the most significant portion of the search market – much larger than Bing, DuckDuckGo, Yahoo, etc. That doesn’t mean that you should forget about the other search engines and that they don’t contribute to your website’s visibility. It just means that you must follow Google’s guidelines more carefully.
Being a highly trusted source of information according to Google will definitely get you more traffic and organic visits!
Trust
Trust. Credibility. That’s what Google wants. And, of course, that’s how you want your customers to see you, right? As a credible source of information and/or products/services.
In order to establish that authority you simply must:
- Create a quality backlink profile
- Optimize on-page elements
All of that takes patience and effort, so don’t expect to see the results in a couple of days or even months. This is a process that takes long, but it pays off.
User Experience
If the visitors can’t find what they’re looking for – your website is bad and you should feel bad. Google now knows how to interpret positive user experience, so make your website user-friendly.
Of course, also avoid stuffing your site with keywords. Treat Google’s crawlers just like another person visiting your website. Offer your users a simple solution. Let them find out whatever they want through a few clicks.
SEO is cheap
There are many companies that offer SEO services, and most of the time it seems like you’re paying for nothing, right? You give the money to someone and nothing happens. Well, as it has been said earlier – you must be patient. In the grand scheme of things and SEO definitely brings more than what you’re paying for. If executed perfectly you’ll have a strong, relevant website that’ll “hold water” for years to come. That, of course, means more customers for you.
Visibility
Being on the second page of SERPs (Search Engine Result Pages) gets you absolutely nothing. It’s like your business does not exist. You might think that I’m a little harsh here, but ask yourself when was the last time you clicked to see what’s on the second page of Google. See? I’m right. If you’re not on the first page, you need to be.
Implementing various SEO and digital marketing strategies can only be good for your brand. Don’t wait anymore. Optimize your website and grow your site and company.
