In this day and age every, and I mean every business needs to have a website. If you’re not on the world wide web, you don’t exist. Building a website makes your business and products available to potential customers and also raises your brand awareness.
The truth is, building a website can be confusing, and you should be careful when building your website. You can even lose customers because of bad design, for example.
Let’s take a look at some mistakes that you should avoid when creating your business website.
Not mobile-friendly
Having a mobile-friendly website is a must. In 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones. By taking a look at that, it’s obvious that your site has to be mobile-friendly. That comes as no surprise. Technology evolved, and people started using their mobile phones and tablets for absolutely everything. If your site isn’t mobile-friendly, your potential customers will think that you don’t care about them, and, well, they’ll never come back to your site.
Speed of the site
Choosing the wrong host and having too much information will cause your website to be slow. And slow just doesn’t cut it these days. We are all impatient when opening a website, aren’t we? We’re likely to hit the back button if the site doesn’t load in a couple of seconds. Invest in a reliable host, have a simple but eye-catching website design, and don’t overstuff it with information and gadgets. By doing that, you won’t have a slow website.
Not reader-friendly
Fonts. Fonts are important. If you’re targeting a younger audience, smaller fonts are not a problem. But, if you’d like to target older people, choose a font that’ll be easy to read. Of course, headings and subheadings are also relevant, so, don’t be afraid to use them.
Contact information
44% of people will leave a company’s website if there’s no contact information or phone number. Make your contact information visible at all times and easily accessed, and you won’t have a problem with people leaving your site.
Secure your website
People will abandon a purchase if they spot an insecure connection. That’s why you must secure your website with “HTTPS” Invest in an SSL certificate. It will not cost you much, but it’ll make your website more trustworthy.
These are just some of the things that you can do to make your business website more secure and accessible. If you need help with any of this, feel free to contact AsstOffice for assistance.
