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The Importance of Digital Marketing

The Importance of Digital Marketing

We own computers, smartphones, tablets. Technology is all around us. The world is not analog anymore. It’s digital. At one point, online marketing was seen as something that’s not necessary, especially if you have a good product. But the world changed. Now, you cannot expect to sell your product or your idea without some form of digital marketing.

You have to put yourself on the web. You have to put your company on the web. You have to be online if you want people to notice you and buy your product or service. The internet is entwined with everything we do, and the importance of marketing your company online is of utmost importance.

Creating a website is the first step in making a name for yourself and your company. Just a few years ago, having a website and running a couple of Adwords campaigns was enough. Now, it is not.

3.48 billion people now use social media. That means that 45% of the total world population are using social networks. Social media is where people are. People buy products that are advertised to them on social media. Obviously, that means that you also have to be there.

Some think that having a profile on a social network and sharing content is enough. It is not. That’s why we have both winners and losers on social media. Without a social media strategy, you will fail.

Advertising and social media marketing are only a piece of a puzzle called digital marketing. But they’re a vital part.

Customer Support Is a Part of Marketing

That’s right. Having excellent customer support is of the utmost importance. Why? It’s simple. People want to be informed. But, they don’t want to be informed tomorrow, or in a couple of months. We live in a digital age.

Quickly responding to your potential customers’ questions will launch you into orbit. If you treat your customers like kings, they will do your marketing for you. They’ll tell their friends about you. That’s little something called word-of-mouth marketing.

The truth is, people, do trust companies. But, they trust other people more. That’s why you have to engage your customers and leave a good impression on them. Some companies use chatbots for that. However, why chatbots are probably the future, people like talking to other people. Talking to a robot about your potential purchase or a problem is just not the same. It’s … Cold.

Targeted Advertising

When you put an ad into your local newspapers, you’re doing targeting. You’re targeting people in your area. You’re telling them, “Hey! We’re here. We’re near. Take a look at us”. Doing targeted advertising online is basically the same, but, there’s one big difference – you control who will see your ad and your content.

Digital marketing allows us to dissect vast demographics.

There are four ways to target your potential customers:

Search advertising – That, of course, includes Adwords. By doing this, you target people searching for something on Google.

SEO – Businesses who put a strong focus on SEO will definitely see an increase in traffic to their site. More traffic means more business. It’s that simple. This process, however, is a very slow process. It takes time to build quality links. But, once you do, you’ll reap enormous benefits.

PPC – PPC (Pay per click) allows you to position your website near the top of searches, even if that’s not where your website would naturally appear. With PPC, you can target people of a particular profession, age, education level, even buying behavior.

Social media advertising – This type of advertising also allows you to narrow your target audience by dissecting the data they’ve collected about their users. Yeah, that means that if you have a Facebook, Instagram, Snapchat, or any other kind of social media account, your data is out there. If you’re a company that’s looking to advertise – that’s amazing. If you’re a user… Well, that’s still a hot topic.

There’s one thing you have to remember – If you’re not paying for something, you’re a product being sold.

Digital marketing is cost-effective

If you own a small business, you need to save money where you can, right? Digital marketing allows you to reach the desired number of potential customers while still staying within your budget. That’s something you cannot do with TV, radio, and newspaper commercials.

Digital marketing allows you to plan your strategy to the tiniest detail and target niche audiences. That’s the beauty of digital marketing.

We at Asst Office believe that by combining different kinds of digital marketing techniques, your business will reach new heights. Contact us. Talk to us. Together, we’ll create a digital marketing strategy that suits your needs.

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Reasons Your Business Needs SEO

Reasons your business needs SEO

Most marketers and business owners already know that in order to increase traffic to your website you absolutely need SEO. It can even be said that SEO is the key factor in getting your site seen among others.

If your website and content, of course, are not optimized for both mobile and desktop users, believe it or not, your business might suffer.

What most people don’t know is that there are many numerous benefits besides increased traffic. Let’s take a look at some of them:

Organic search

Organic search is probably the most important thing when it comes to SEO. After all, what good is your site if it doesn’t have visitors and customers who don’t complete a conversion.

Everybody knows that Google owns the most significant portion of the search market – much larger than Bing, DuckDuckGo, Yahoo, etc. That doesn’t mean that you should forget about the other search engines and that they don’t contribute to your website’s visibility. It just means that you must follow Google’s guidelines more carefully.

Being a highly trusted source of information according to Google will definitely get you more traffic and organic visits!


Trust. Credibility. That’s what Google wants. And, of course, that’s how you want your customers to see you, right? As a credible source of information and/or products/services.

In order to establish that authority you simply must:

  • Create a quality backlink profile
  • Optimize on-page elements

All of that takes patience and effort, so don’t expect to see the results in a couple of days or even months. This is a process that takes long, but it pays off.

User Experience

If the visitors can’t find what they’re looking for – your website is bad and you should feel bad. Google now knows how to interpret positive user experience, so make your website user-friendly.

Of course, also avoid stuffing your site with keywords. Treat Google’s crawlers just like another person visiting your website. Offer your users a simple solution. Let them find out whatever they want through a few clicks.

SEO is cheap

There are many companies that offer SEO services, and most of the time it seems like you’re paying for nothing, right? You give the money to someone and nothing happens. Well, as it has been said earlier – you must be patient. In the grand scheme of things and SEO definitely brings more than what you’re paying for. If executed perfectly you’ll have a strong, relevant website that’ll “hold water” for years to come. That, of course, means more customers for you.


Being on the second page of SERPs (Search Engine Result Pages) gets you absolutely nothing. It’s like your business does not exist. You might think that I’m a little harsh here, but ask yourself when was the last time you clicked to see what’s on the second page of Google. See? I’m right. If you’re not on the first page, you need to be.

Implementing various SEO and digital marketing strategies can only be good for your brand. Don’t wait anymore. Optimize your website and grow your site and company.