We own computers, smartphones, tablets. Technology is all around us. The world is not analog anymore. It’s digital. At one point, online marketing was seen as something that’s not necessary, especially if you have a good product. But the world changed. Now, you cannot expect to sell your product or your idea without some form of digital marketing.
You have to put yourself on the web. You have to put your company on the web. You have to be online if you want people to notice you and buy your product or service. The internet is entwined with everything we do, and the importance of marketing your company online is of utmost importance.
Creating a website is the first step in making a name for yourself and your company. Just a few years ago, having a website and running a couple of Adwords campaigns was enough. Now, it is not.
3.48 billion people now use social media. That means that 45% of the total world population are using social networks. Social media is where people are. People buy products that are advertised to them on social media. Obviously, that means that you also have to be there.
Some think that having a profile on a social network and sharing content is enough. It is not. That’s why we have both winners and losers on social media. Without a social media strategy, you will fail.
Advertising and social media marketing are only a piece of a puzzle called digital marketing. But they’re a vital part.
Customer Support Is a Part of Marketing
That’s right. Having excellent customer support is of the utmost importance. Why? It’s simple. People want to be informed. But, they don’t want to be informed tomorrow, or in a couple of months. We live in a digital age.
Quickly responding to your potential customers’ questions will launch you into orbit. If you treat your customers like kings, they will do your marketing for you. They’ll tell their friends about you. That’s little something called word-of-mouth marketing.
The truth is, people, do trust companies. But, they trust other people more. That’s why you have to engage your customers and leave a good impression on them. Some companies use chatbots for that. However, why chatbots are probably the future, people like talking to other people. Talking to a robot about your potential purchase or a problem is just not the same. It’s … Cold.
When you put an ad into your local newspapers, you’re doing targeting. You’re targeting people in your area. You’re telling them, “Hey! We’re here. We’re near. Take a look at us”. Doing targeted advertising online is basically the same, but, there’s one big difference – you control who will see your ad and your content.
Digital marketing allows us to dissect vast demographics.
There are four ways to target your potential customers:
Search advertising – That, of course, includes Adwords. By doing this, you target people searching for something on Google.
SEO – Businesses who put a strong focus on SEO will definitely see an increase in traffic to their site. More traffic means more business. It’s that simple. This process, however, is a very slow process. It takes time to build quality links. But, once you do, you’ll reap enormous benefits.
PPC – PPC (Pay per click) allows you to position your website near the top of searches, even if that’s not where your website would naturally appear. With PPC, you can target people of a particular profession, age, education level, even buying behavior.
Social media advertising – This type of advertising also allows you to narrow your target audience by dissecting the data they’ve collected about their users. Yeah, that means that if you have a Facebook, Instagram, Snapchat, or any other kind of social media account, your data is out there. If you’re a company that’s looking to advertise – that’s amazing. If you’re a user… Well, that’s still a hot topic.
There’s one thing you have to remember – If you’re not paying for something, you’re a product being sold.
Digital marketing is cost-effective
If you own a small business, you need to save money where you can, right? Digital marketing allows you to reach the desired number of potential customers while still staying within your budget. That’s something you cannot do with TV, radio, and newspaper commercials.
Digital marketing allows you to plan your strategy to the tiniest detail and target niche audiences. That’s the beauty of digital marketing.
We at Asst Office believe that by combining different kinds of digital marketing techniques, your business will reach new heights. Contact us. Talk to us. Together, we’ll create a digital marketing strategy that suits your needs.